Example projects
- Certify (100+) Business Intelligence professionals for CBIP (Certified Business Intelligence Professionals) as issued by CBIP, teaching Data Warehousing, Business Intelligence and Business Intelligence In-depth
- Determine CRM strategy for local Rabo bank, and successfully negotiate this with business stakeholders
- Set Business Intelligence strategy for integrating Interactive Media information sources for Corporate Rabobank Group (Communications department)
- Facilitate Business Intelligence departmental strategy retreat for Postoffice UK, and successfully set improvement plans to amplify effectiveness
- Requirements analysis and data modeling for Marketing Database Postoffice UK, renegotiate existing supplier contract
- Project lead on information analysis and design of OLAP repository (Oracle OBI EE) for ING Card
- Workflow forecasting for OiC (backoffice) according to “Lean” principles, resulting in sustainable 30% reduction in labor cost at equal or better service levels
- Merge of Retail and Business banking database for Interpolis insurance, and assess market potential for new product launches
- Competitive Analysis for OHRA IMO Healthcare
- Grote Club Actie, campaign planning and internet security
- Pilot study for TRIAD predictive modeling (for behavioral credit scoring) which resulted in a “project go”
- ING Card comprehensive data quality program, database clean-up through manual reconfirmation, net result 10-15M savings
- Determined and selected optimal target group for a Direct Mail campaign at ING Card; improved ROI directly attributable to this: € 130.000.
- Designed an address classification model to circumvent the need to buy (premium price) addresses from external vendors; initial savings € 70.000 (with ongoing savings still accruing).
- Assisted in large scale production database conversion at ING Card. Result was close to zero-defect target database.
- Featured regularly on international conferences on Client focused marketing, CRM, and Database Marketing. Feedback typically alludes to clarity of content for seemingly complex topics (e.g. Data Mining).
- Regular tutor at ING in-company MBA program ( TIAS Business School ) on Information based decision making. Feedback typically alluded to material being highly actionable.
- Assisted in major data cleaning project at ING Card which resulted in improved data quality. It was determined that this improvement resulted in 7-figure net gains.
- Participated in ING Group global tool selection task force (core team) aimed at analytical CRM. The subject areas covered: research (analysis), query & reporting tools, campaign management tools, ETL, Data Warehousing. Result: a mandatory ‘tool basket’ was enforced by the ING board for all regions to use.
- Trained integral cohort of Direct Marketers at ING Bank to become effective with state-of-art Data Mining suite (SAS Enterprise Miner), and likewise at Postbank (Data Distilleries).
- Assisted in ING Group corporate communication research, which resulted in changed focus on branding.
- Assisted in state-of-art analysis of ING Bank customer survey data. Result: client satisfaction could be unambiguously tied in with customer profitability & improved survey design called for lower fieldwork costs.
- Helped set up and debug effective credit scoring module at ING Card.
- Developed, built and delivered an accurate forecasting module for a major Dutch non-profit organization (Grote Club Actie).
- Developed and built an automated quantitative library collection module to make recommendations to 200 library organizations. This resulted in lower procurement costs yet better appreciated library collections (PBC).
- Designed and implemented a comprehensive library satisfaction survey (PBC).
- Several in-depth web usage analysis projects & site visitor segmentation. This resulted in: redesign of home page, increased traffic on target pages, reallocation of development resources.
