"Three Ways of Measuring Site Traffic"

Intro

Measuring site traffic is vitally important to have numerical support for allocating web design budget.

How do you prioritize if you don’t know how many and what kind of visitors are accessing certain pages? Further, in-depth analysis can increase site effectiveness and segment user types.

For these purposes one needs to capture site usage data. This can be done, fundamentally, in one of 3 ways:
- Server based logs
- User based logs
- ASP based logs

All 3 methods have advantages and disadvantages to offer. In this whitepaper the author will allude to the benefits and drawbacks of all 3 methods.

Also, some technical clarification will be given to explain why each method has its own merits.

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