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Recommended reading

I met Tom in my own capacity as a consultant in the financial services industry.

I was initially impressed with his knowledge of the impact of analytics as a tool for use in business decision making. However after working with Tom for several months, I discovered him to be one of those rare individuals who not only possess the technical capability to manage pretty much any analytical situation, but because of his knowledge of the dynamics of the business, he knows how to apply the outcomes.

This powerful combination makes Tom an asset on any assignment, because he adds value (and not just data) to the business decision process.

Denise Tipping
MCom ACA

Recommended Reading

Books I have found particularly helpful, along with a brief description of the book.
Links will take you to Amazon.com for more information and easy ordering.

Data Mining

Business Modeling and Data Mining
Dorian Pyle (2003)
ISBN# 155860653-X
A classic. An overview of the place data mining takes within corporate objectives. Contains the only comprehensive data mining methodology available to date. Highly recommended.

Preparing Data for Data Mining
Dorian Pyle (1999)
ISBN# 1558605290
The only text available so far on the most important part of data mining: getting the data right. The way variables in a mining set are represented has a huge impact on modeling success.

Data Mining Techniques – For Marketing, Sales, and Customer Support
Michael Berry & Gordon Linoff (1997)
ISBN# 0471179809
Although slightly outdated for some of the content, this is still a wonderful overview of the many data mining techniques available.

Are Your Lights On?
Donald Gause & Gerald Weinberg (1990)
ISBN# 0932633161

Data Warehousing

The Data Warehouse Lifecycle Toolkit : Expert Methods for Designing, Developing, and Deploying Data Warehouses
Ralph Kimball & Margy Ross (2002)
ISBN# 0471255475

The Data Warehouse Toolkit – Practical Techniques For Building Dimensional Data Warehouses
Ralph Kimball (1996)
ISBN# 0471200247

Data Quality – The Field Guide
Thomas Redman (2001)
ISBN# 0613917170

Data Quality – The Accuracy Dimension
Jack Olson (2002)
ISBN# 1558608915

Improving Data Warehouse and Business Information Quality – Methods For Reducing Costs And Increasing Profits
Larry English (1999)
ISBN# 0471253839

Data Strategy
Sid Adelman, Larissa Moss & Majid Abai (2005)
ISBN# 0321240996

Building A Data Warehouse For Decision Support
Vidette Poe, Patricia Klauer, Stephen Brobst (1997)
ISBN# 0137696396

Data Smog – Surviving The Information Glut
David Shenk (1998)
ISBN# 0062515519

Database Nation – The Death Of Privacy In The 21st Century
Simson Garfinkel (2001)
ISBN# 0596001053

Becoming A Technical Leader
Gerald Weinberg (1986)
ISBN# 0932633021

IT Governance.
Peter Weill & Jeanne Ross (2004)
ISBN# 1591392535

Managing Expectations.
Naomi Karten (1994)
ISBN# 0932633277

Enterprise Architecture as Strategy: Creating a Foundation For Business Execution.
Jeanne Ross, Peter Weill & David Robertson (2006)
ISBN# 1591398398

Web Site Design (non-technical)

Designing Web Usability
Jacob Nielsen (1999)
ISBN# 156205810-X

Prioritizing Web Usability
Jacob Nielsen & Hoa Loranger (2006)
ISBN# 0321350316

Homepage Usability: 50 Websites Deconstructed
Jacob Nielsen & Marie Tahir (2001)
ISBN# 073571102-X

Don’t Make Me Think – A Common Sense Approach To Web Usability
ISBN# 0789723107

Back To The User – Creating User-Focused Web Sites
Tammy Sachs & Gary McClain (2002)
ISBN# 0735711186

Business Strategy

Making Strategy: the Journey of Strategic Management
Colin Eden & Fran Ackermann (1998)
ISBN# 076195225X

The Art and Discipline of Strategic Leadership
Mike Freedman & Benjamin Tregoe (2002)
ISBN# 007141066X

The Customer Relationship Management Survival Guide.
Dick Lee (2000)
ISBN# 0967375738

Enterprise One To One - Tools For Competing In An Interactive Age.
Don Peppers & Martha Rogers (1997)
ISBN# 0385482051

The Customer Differential.
Melinda Nykamp (2001)
ISBN# 081440622X

The New Rational Manager
Charles Kepner & Ben Tregoe (1981) 
ASIN# B000OKLL7W

Improving Customer Satisfaction, Loyalty and Profit.
Michael Johnson & Anders Gustofsson (2000)
ISBN# 0787953105

Seven Secrets of Service Strategy.
Jacques Horovitz (2000)
ISBN# 0273635778

Dissertation on the Meaning of Customer Satisfaction in Retail Banking
Maarten Terpstra (to be published)

Defining Customer Satisfaction, Academy of Marketing Science Review.
Giese & Cote (2000)

Satisfaction: A Behavioral Perspective on the Consumer.
Richard Oliver (1996)
ISBN# 0070480257

Marketing Engineering.
Gary Lilien & Arvind Rangaswamy (2004)
ISBN# 1412022525

The Customer Revolution.
Patricia Seybold (2001)
ISBN# 0609607723

Marketing and the Bottom Line.
Tim Ambler (2004)
ISBN# 0273661949

Internet Marketing

World Wide Web Marketing – Integrating The Web Into Your Marketing Strategy
Jim Sterne (2001)
ISBN# 0471416215

Permission Marketing – Turning Strangers Into Friends, And Friends Into Customers
Seth Godin (1999)
ISBN# 0684856360
The classic, initial text explaining why opt-in is the only way to go. A bit low on content, but highly readable.

Email Marketing – Using Email To Reach Your Target Audience And Build Customer Relationships
Jim Sterne & Anthony Priore (2000)
ISBN# 0471383090
How to make email effective towards your company bottom-line. Actionable tips, practical advice, with an eye for the integration of email campaigns with corporate strategy.

Sign Me Up! A Marketer's Guide To Creating Email Newsletters That Build Relationships And Boost Sales
Matt Blumberg, Michael Mayor, Tami Monahan Forman & Stephanie A. Miller (2005)
ISBN# 1583486712
 Practical, hands-on guide on creating newsletter campaigns and measuring their effectiveness

Search Engine Optimization for Dummies, Second Edition.
Peter Kent (2006)
ISBN# 0471979988

Building your Business with Google for Dummies.
Brad Hill (2004)
ISBN# 0764571435

Search Engine Optimization: an Hour a Day.
Jennifer Grappone & Gradive Couzin (2006)
ISBN# 0471787531

The ABC of SEO.
David George (2005)
ISBN# 1411622510

Statistics

An Introduction to the Bootstrap
Efron & Tibshirani (1994)
ISBN# 0412042312

Multilevel Analysis: An Introduction to Basic and Advanced Multilevel Modeling
Tom A B Snijders and Roel Bosker (1999)
ISBN# 0761958908

Validity. In: Robert Linn (ed.) Educational Measurement, 3rd edition.
Samuel Messick (1989)
ISBN# 0897748026

Statistics as Principled Argument.
Robert P. Abelson (1995)
ISBN# 0805805281

History of Mathematics

Against the Gods: The Remarkable Story of Risk
Peter L. Bernstein (1998)
ISBN# 0471295639

Consulting

Million Dollar Consulting, New and Updated Edition: The Professional's Guide to Growing a Practice
Alan Weiss (1997)
ISBN# 007138703-X

The New Rational Manager
Charles Kepner & Ben Tregoe (1981)
ASIN# B000OKLL7W

Internet Marketing Intelligence.
Edward Forest (2003)
ISBN# 0072821116

Business History

Fumbling the Future: How Xerox Invented, Then Ignored, the First Personal Computer
Douglas K. Smith and Robert C. Alexander (1999)
ISBN# 0688069592

The Capitalist Philosophers: The Geniuses of Modern Business - Their Lives, Times, and Ideas
Andrea Gabor (2002)
ISBN# 0812928202

Company Man
Anthony Simpson (2006)
ISBN# 0812926315

Contact
XLNT Consulting
Tom Breur, Principal

E-mail
tombreur@xlntconsulting.com

Telephone
+31-6-463 468 75

Address
Langestraat 8-03
5038 SE Tilburg
the Netherlands