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Tom Breur combines Art & Science approach to data mining concepts. His abilities and visionary approach to data mining, the unique way of implementing models, are the most professional and advance we came across among many companies we are working with worldwide. He combines deep knowledge of customer behavior and has the ability to implement complex solutions and systems to get, keep and grow customers in a very competitive environment. Tom has the most pleasant personality and highest communicative skills.
With great respects
Dr. Ronit HaNegby
CEO
EASTAT ltd.

"Measuringing the Effectiveness of Your Retention Campaign"

"Do it Right or You'll Get it Wrong"

Tom Breur
ING Card, Business Intelligence
The Netherlands
London, 21 October 2004
Program
  • Defining clear goals from the outset that are aligned with the entire business strategy
  • Quantifying success by measuring both response rate and product usage
  • Using customer surveys to evaluate the success of a retention marketing campaign
  • Contact
    XLNT Consulting
    Tom Breur, Principal

    E-mail
    tombreur@xlntconsulting.com

    Telephone
    +31-6-463 468 75

    Address
    Langestraat 8-03
    5038 SE Tilburg
    the Netherlands