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Tom Breur combines Art & Science approach to data mining concepts. His abilities and visionary approach to data mining, the unique way of implementing models, are the most professional and advance we came across among many companies we are working with worldwide. He combines deep knowledge of customer behavior and has the ability to implement complex solutions and systems to get, keep and grow customers in a very competitive environment. Tom has the most pleasant personality and highest communicative skills.
With great respects
Dr. Ronit HaNegby
CEO
EASTAT ltd.

Missing Data And What To Do About It

Tom Breur
January 2010

Introduction

Missing data are a fact of life. And sometimes they cause serious disruption. Fortunately, there are often quite acceptable ways of dealing with missings. The key lies in accurately discerning different flavors of “missing” that may exist, and dealing with each kind accordingly. 

In this paper we will present a simple framework to deal with missings. We propose a simple 2 ´ 2 matrix. On one axis we have voluntary versus involuntary registration of data. This typically equates to, for instance, survey data versus electronic recording of activity as in a database (or data warehouse, DWH). On the other axis we have rightfully or wrongful missing. Is a field “allowed” to be missing? Based on these two criteria you decide how to deal with missings.  

Because missing data can be so problematic to deal with, you’d really like to avoid this problem altogether. How can we do that? And even if some missings remain inevitable, how can we mitigate disruptions to analysis and reporting? 

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