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Tom Breur combines Art & Science approach to data mining concepts. His abilities and visionary approach to data mining, the unique way of implementing models, are the most professional and advance we came across among many companies we are working with worldwide. He combines deep knowledge of customer behavior and has the ability to implement complex solutions and systems to get, keep and grow customers in a very competitive environment. Tom has the most pleasant personality and highest communicative skills.
With great respects
Dr. Ronit HaNegby
CEO
EASTAT ltd.

Data Quality and the Single Version of the Truth

Tom Breur
November 2009

Introduction

Data quality emerges as users create value from working with data. It implies value to someone; it is not a property that is intrinsic in the data itself. When nobody uses data, it has zero value. In order to execute corporate strategy you need to know what’s going on. To make data usable, it is eminently important to construct some uniform and consistent structure that houses the data. A data warehouse (DWH). 

Traditionally, in data warehousing we have taken source data, and applied extract, transform, load (ETL) to clean, scrub, and move data to our data warehouse (DWH) star schemas. We don’t want “bad” data going into the DWH, because that means it would show up in corporate reports (an architectural exception would be a Data Vault). This might trigger business users to question the accuracy of the DWH, which is supposed to be the trusted source for integrated corporate data.

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Tom Breur, Principal

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